Organizational Culture Consulting
When Culture Works, So Does Everything Else.
A new hire walks in, eager to contribute—but no one properly explains how things get done. A manager pushes for results, but the team quietly resists. Turnover rises. Morale dips. Progress slows.
It isn’t a performance problem. It’s a culture problem.
GDL Insight delivers organizational and workplace culture consulting that uncovers the real issues beneath the surface. We help align people, values, and goals to build workplaces where trust and performance thrive—driving clarity, cohesion, and stronger business results. Based in Lancaster, PA, we serve organizations nationwide.
What is Organization Alignment?
Organizational alignment is when everyone on your team is on the same page, working toward the same goals. It’s about making sure every team member knows how their work fits into the bigger picture. When everything aligns, things just work better.
Organizational Alignment Drives Results. When your people are aligned, they work more efficiently, communicate more effectively, and achieve better outcomes. It celebrates strengths, identifies new opportunities, and uncovers hidden challenges that get in the way of progress. Most importantly, it helps people feel secure and connected, both to their work and their teammates.
But alignment doesn’t happen by accident. It takes good communication, trust, and a culture where everyone feels supported and valued. Without it, even the best ideas can get lost or ignored.
Culture: Your Business’s Secret Weapon
Think of your organization’s culture like the foundation of a house. When it’s solid, you can build almost anything on top of it. But if it’s cracked or unstable, the whole structure is at risk.
What culture isn’t (but people often think it is):
- A breakroom stocked with protein bars and fancy seltzer
- Free swag with the company logo
- A ping pong table nobody touches
- A once-a-year team-building activity
- You dust off that same company-wide values email every January.
Culture isn’t what you say or the perks you hand out. It’s what you do—and how consistently you do it. It shows up in every meeting, decision, and conversation. And when it works, everything else gets a whole lot easier.
So if culture isn’t about the perks, where is it?
It’s in the everyday moments that shape how people feel, work, and show up. Here's what real culture actually looks like in action:
- A manager giving public credit to a junior teammate for a great idea
- A new hire feels confident enough to speak up in their first team meeting.
- Cross-functional teams actually collaborate instead of competing.
- Teammates check in on each other during a stressful deadline.
- An employee asks for help without fear of looking incompetent.
These moments don’t just happen on their own. They're the result of a healthy culture that's built with intention. That’s where organizational culture consulting comes in.
How Organizational Culture Consulting Helps You Overcome Key Challenges
Aligning Teams to Common Goals
Aligned teams are more productive.
McKinsey Research found that companies with strong alignment are twice as likely to see above-average profit margins. GDL Insight helps align your team around clear goals, ensuring everyone moves forward with purpose and drive.
Improving Employee Engagement and Retention
According to Forbes.com, aligning your company’s values with employees' needs is crucial for retention and engagement. Organizational culture consulting can help create an environment where mental well-being, work-life balance, and sustainability are prioritized.
By embedding these values into your culture, you foster stronger connections with your team, reducing turnover and driving long-term success.
GDL Consulting’s Approach to Organizational Culture Consulting
At GDL Insight, we help you build a company culture that drives success—aligning teams, fostering connection, and achieving real results. Here’s how we do it:
Culture Assessment
We start by getting to know your organization inside and out. Through a combination of employee surveys, interviews, workshops, and team observations, we dive into your current culture to uncover what’s working well and where things are getting stuck.
Next, we evaluate your company’s values and how they show up in daily interactions, identify strengths, and pinpoint roadblocks. This thorough assessment gives us the insight we need to craft a plan tailored to your team’s unique needs and challenges.
Strategic Alignment
Once we understand your culture, we guide your team in aligning around your organization’s goals. We clarify individual roles, define shared objectives, and map out a clear path forward. Everyone knows exactly how their work connects to the mission, eliminating confusion and driving momentum.
Sustaining the Change
We ensure the changes stick by implementing ongoing practices that support long-term success. We make sure your culture stays aligned and thriving long after our work is done.
In the end, your team will move from confusion to cohesion—empowered, connected, and ready to achieve their best work. At GDL Insight, we make culture change simple, rewarding, and fun.
What Our Clients Say After Working With GDL
We don't just talk about results—we deliver them. Here’s what some of our clients have to say about working with GDL Insight:
"Greg knows how to tame the bear and assist people to work through conflict. His personality is calming yet confident. He is so knowledgeable!"
Owner of Macks Your Health in Lancaster, PA
"Greg is a top-notch professional with passion, wisdom, and real-world leadership experience. He helps organizations navigate difficult situations in healthy, constructive ways. You can't miss with Greg and GDL Insight!"
Owner of Superior Color in Lancaster, PA
"Greg's coaching really helped! He worked with my wife and me to run our business together. He helped us find ways to communicate better and use both our unique personalities more effectively."
Owner of Peris Heating & Cooling in Lancaster, PA
Why Choose GDL Insight?
As one of Lancaster’s trusted company culture consultants, we’ve helped organizations ranging from nonprofits to service-based businesses realign and thrive. Here’s what makes us different:
- Rooted in Purpose. We specialize in helping purpose-driven teams lead with clarity, integrity, and shared values.
- Local Heart, National Impact. From Lancaster to organizations across the country, we bring small-town care to big-picture challenges.
- People-First, Always. We don’t just optimize systems—we help real people thrive at work and connect to what matters.
- No Fluff, Just Impact. You get clear insights, actionable strategies, and a partner who’s invested in your success, not corporate jargon.
- Built to Last. We’re here to create lasting change, not quick fixes—because healthy culture isn’t a trend, it’s a foundation.
With GDL Insight, you’re not just solving problems—you’re building a culture that supports your people and drives sustainable success.
100+ clients
In various fields
10+ years
Experience in culture consulting
Let’s Build an Organizational Culture That Drives Your Success
Based in Lancaster County, GDL Insight offers organizational culture consulting that helps purpose-driven organizations build stronger cultures and achieve meaningful business results. Let’s build an organizational culture that not only feels better but also works better. Reach out now to take the first step.